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A website can quite often be a first impression for potential clients. Either through word of mouth, or direction, it’s the first opportunity most people have to view our work. I feel it’s important that the initial viewing make a lasting impression.
A colleague originally turned me on to liveBooks several years ago, and it’s worked for me ever since. My initial design, developed in part by the liveBooks team, stayed with me until a brand redesign a couple of years ago. The experience of my graphic designer and the liveBooks design team working together was a very smooth process, with great success and positive feedback.
With the arrival of Scaler, it allowed us to freshen up the site once again. Using the principals of the brand, Zoelle, our Digital Artist, worked with the liveBooks design team to simplify the website to be even more streamlined. The result is what we see today.