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As commercial photographer I have always felt that the most important purpose of a website is to be able present my images in front of potential clients in the biggest, simplest and fastest way possible. I have been a liveBooks customer for a long time. They had almost everything I wanted and needed in my website. Now with Scaler liveBooks has it all!
Having a custom designed website allows me stand out. Being able to incorporate my brand makes it possible to create a consistent look and feel throughout all of my promotional pieces. Given that liveBooks is pretty much the standard for professional photographers, being unique is even more important. An advantage to working with the industry standard is that most clients are familiar with their navigation system. You do not want your viewers to take a lot of time figuring out how to view your work, because they won’t.
The editSuite is an invaluable tool because it allows me to make quick additions, changes to the sequence or layout of my portfolios and keep my online work organized. I use the FTP and client access features everyday in my workflow. I have not found a quicker, easier way to make custom pdf presentations for potential clients than in my editSuite.
I would not have a business if I did not have a liveBooks website. Having a beautifully designed, highly functional website is essential in todays market. liveBooks continually improves their offering and I am looking forward to see what they come out with next!
I chose liveBooks because their websites are easy for viewers to navigate and for the level of customization they offer. In the commercial photography industry it is important to stand out, especially when you are a small boutique style business in a secondary market such as we are. In order to draw in clients from various markets you must be unique and memorable. This is why branding is key. liveBooks worked with me to translate the identity of my business onto my custom website.
Although my liveBooks website has been live for less than a month, I am already seeing results. In that time the traffic to my site has nearly doubled. I have little doubt that my new liveBooks site will be the strongest business tool I have created to date. It is clean, clear, intuitive, beautiful, SEO strong and easy to update. I could go on and on and on and on… I am extremely pleased with the results and would recommend liveBooks without reservation. Time will tell its true impact on my business but I have little doubt it will be significant.