Your site, your blog, a best practice? Anything at all that you would like to share with the community ?Email us
In 2006, when I was searching for a designer to build my first high-end, professional website, liveBooks quickly jumped out of the (crowded) pack. Their elegant simplicity was a breath of fresh air compared to everything else that I was seeing at the time. The images, as they should, came first and foremost instead of the typical overly complicated intro pages and clumsily built navigation interfaces. The site they created back then was exactly what I asked for and expected – prominent, large images and intuitive, minimal, aesthetically pleasing navigation, with tons of user options. I loved it from day one and it served me well for over 4 years. As average desktop screen sizes grew larger and larger over the years, those large images were, well, no longer quite so large. As I began to look at my options for a redesign in spring 2011, liveBooks introduced their new Scaler sites (right on time!). My recently launched Scaler site has, once again, exceeded my expectations while keeping with the philosophy that brought me to liveBooks in the first place – BIG images, now big enough to fill even the largest screen, along with an elegant and clean navigation system that gets visitors where they want to go without excessive bells and whistles. The best portfolio websites are the ones that allow you to see big, sharp images up on the screen as simply as you can flip through a hard copy portfolio, and liveBooks delivers in spades.
If priority #1 for a portfolio site is to get your best images out there for the world to see with ease, next on the list is having a unique Bio/About page. A great bio is something that is so often overlooked and put off until later by photographers. For many of us, it’s second nature to shoot, shoot and shoot some more. We have a great desire to quickly share those images. However, when it comes to talking about ourselves and writing a few paragraphs about what we do, we often just toss up something generic about our education and qualifications and how “your special day” is so important to us, etc. This is a huge lost opportunity! Your About page is your chance to add a little extra personality to your work that will help you to stand out from your competition. Imagine, as a potential client, that you’re looking at a photographer for your wedding day – you’ve narrowed it down to 2 photographers with comparable talents at the same price range, but one has a boring, generic About page and the other shows some personality and makes you laugh. Who are you going to choose? Clients are getting more and more savvy every day, and with a generic bio you risk looking like someone merely going through the motions rather than a photographer full of ideas and energy who is ready to deliver amazing photos. Don’t be afraid of posting something a little silly and offbeat! With a sea of generic bios out there, a little something different is a breath of fresh air.