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Your website is your most important tool. It is your online portfolio gallery, which is as important as a gallery show, so it should be perfect. In my opinion, source books are a thing of the past and people are going straight to the internet to find their talent… so it better look professional.
As an artist representative, I know you only have one chance to make a first impression. If your website is cluttered or hard to navigate, potential clients move on immediately. I recommend liveBooks to all my fellow creatives. Their sites are clean, simple and look incredibly professional, not to mention they are easy to maintain yourself. I have two liveBooks sites – one for my own personal photography and one for my brand new business.
I chose liveBooks because their websites are easy for viewers to navigate and for the level of customization they offer. In the commercial photography industry it is important to stand out, especially when you are a small boutique style business in a secondary market such as we are. In order to draw in clients from various markets you must be unique and memorable. This is why branding is key. liveBooks worked with me to translate the identity of my business onto my custom website.
In my opinion a great business partner is accommodating, knowledgable and FAST. liveBooks is all of that. From design dilemmas to response times to general troubleshooting they have been stellar. I can always get in touch with a human if I have any questions or problems. They get the customer service concept.