We needed a website that would not distract us from what we love to do: creating stories. liveBooks is perfect for us. It quickly and effectively highlights our work, allows us to maintain our branding and personality, and helps us showcase both moving and still content. liveBooks’ integration with Vimeo, and its ingenious personalization options, make it a perfect fit for our business. More importantly it gives us more time to focus on producing interesting projects, both in the moving and still worlds.
Based in New York City, Big Iron Productions is the mind-child of Hadleigh Arnst and Stephen Frandsen. They are directors, producers, and writers, with backgrounds not only in film and photography, but also philosophy, anthropology, PR, music, teaching, and TV Advertising. This eclectic mix gives them a unique perspective on storytelling. Armed to the teeth for the new media landscape, they produce anything that tells a story: from a single photo to feature length narratives and documentaries. They are available to create original content, or to work closely with photographers and directors to produce high-quality, luxurious shoots.
I started the web redesign process, as I start everything, by working with the best-in-class providers in the relevant areas. At the core this meant liveBooks. liveBooks and Vimeo have teamed up to create a particularly streamlined integration of video content into a website. In preparation for this project, I intensively researched online video presentations by leading production companies, directors, and cinematographers and was surprised at how uninspired the web presentations were. Vimeo and liveBooks had the most elegant, streamlined integration of video I have seen anywhere.
Over the past four years I have been diving deeper into the moving image and it has been essential to keep my business competitive. I am really excited that liveBooks, a site I’ve trusted with presenting my still photography for the past five years, is now joining forces with Vimeo, the only other company I trust to help me broadcast my films and videos in a professional community of like-minded creatives.
Richard Patterson lives in New York City shooting portrait and editorial work for such clients as The New York Times, Nike, K Mart and Sony. Richard worked with our design team to create a layout that was expressive, but not distracting. Other things to check out while on Richard’s site are his use of our video upload feature and a link to his PhotoShelter archive.
Longtime liveBooks client Troy Plota launched a redesigned website featuring a dedicated video section which dynamically pulls clips from his Vimeo account. Troy had this to say about how vital video is to the success of his business:
The rate of speed at which video is coming on the scene is amazing. The amount of video projects being requested has doubled in the past year. Clients budgets are moving from stills to video at a very fast pace, which is changing the way I do business. liveBooks makes it easy for my clients to view my reel and see me in action. It is an invaluable tool for my business. The clean design and ease of use is key to helping me keep my site current.”
As a designer and creative consultant for luxury brands in the fashion and beauty industries, I don’t like limits. I need the freedom to create and share my work in many forms. My liveBooks site is compatible with all kinds of multimedia and, better yet, it’s insanely easy to use. These guys understand my creative needs and are determined to advance with me as my business grows.
livebooks has always been a great showcase for the still image. I just used the same tools to create something that features my work as a Director/Photographer. The end result is a site where all of my work can feel at home.
Director and Photographer Justin Francis’ new website has created the biggest buzz among the liveBooks staff since we launched the new National Geographic site. Why? Browse through the video pages (available in the “Director” menu area) and see for yourself. Justin asked me to be sure to acknowledge Adam Royer, our Senior Flash Designer, for all his hard work on these pages, which were custom designed just for this project.
We’ve been creating videos for photography instruction and corporate work for years, but until now, I’ve never been able to showcase those videos on my website. With the integration of Vimeo into my liveBooks site, my photo and video worlds are finally going to unite. Video integration on markwallacephotography.com isn’t just a nice feature – it’s essential to the growth of our studio. Video is our lifeblood.
Mark Wallace is a commercial fashion photographer based out of Phoenix, AZ who teaches workshops across the country. He is creator and host of the web-based video series ‘Photography One on One’ and ‘How’d They Do That?’ sponsored by AdoramaTV. He is also the co-founder of Snapfactory studios.