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What attracted me to liveBooks was their simple yet effective layout, large sharp images, ease of navigation and the editSuite, their easy to use content management system.
Shortly after launching my site I attended an ASMP event with Bill Cramer of Wonderful Machine. He was talking about SEO, site design, and what art directors do and don’t want to see. My site checked most of his boxes. Since then I’ve modified it to his suggestions with the help of the liveBooks team.
Today’s competition is fierce. Websites are the first impression to buyers. Back in the days of film, photographers would have to advertise in printed source books, at a cost of $5000 – $10,000. Now for a mere fraction of that my calling card is shown to the world and updatable within minutes!
First impressions are everything in this business. Having a great website is important as it allows you to showcase your work and communicate your brand to the client, art buyer, or creative director. All the top photographers in the commercial advertising world shoot great photos. It’s how you present yourself that will captivate your audience and solidify you in people’s minds.
In 2013 I was up for a major international advertising campaign. The final photographer selection was being done by committee, with people around the globe using my pre-liveBooks website as a major part of their decision making. I was out of town on a project with little time to chime in or to submit support material. In the end, some of the decision makers thought I was too much of a black & white focused photographer for their all-color project. I thought, ‘I haven’t shot a roll of black & white in more than four years.’ But I realized that I also hadn’t significantly updated my website in at least that long.
Part of my philosophy is to turn a negative into a positive whenever possible. So I used this as motivation to do something that I had on my must-do list for the last couple of years – create a website with a company that had great templates that I could use without relying on a web designer to make (and charge for) updates and changes. The search led me to liveBooks. Now my website represents who I am as a photographer. Numerous assignments from Africa to the Arctic have already come in as a result.
That’s where liveBooks comes in. I looked at other industry sites that I admired and found that most of them were built by liveBooks. They have clean, modern templates that are perfect for a visual artist. It was easy to choose a template that worked for my specific needs and then their designers customized it for me.
Agencies and photographers don’t have time to look through pages and pages of portfolios. As a photo stylist I have many areas of styling that I need to convey in a short amount of time. With multiple thumbnail photos on the home pages, they can click on each specialized area of interest as needed.
Styling is more than shopping and making things look good. A lot of time is spent on photo shoots and building a great portfolio. If your website doesn’t work as hard as you do, it’s not worth having one!
Your online presence is about offering an experience that connects people to what you do and inspires them to share that experience. As a creative, having a website that allows people to connect with my work without having to think about how to navigate a website is very important. It’s like having a good map that allows you to actually enjoy the environment around you. Whether it’s immediately grabbing someone’s attention when they first visit the site or holding it so they return again and again.
liveBooks made it easy for me to create a custom designed website that speaks to my specific genre of photography. It’s essential for the content to shine. I am able to organize images into stories with descriptions, offering a web experience that is at once broad and concise. My website is clean, beautiful and effective.
Cory’s liveBooks website has some unique features. His home page contains a full-page image that, when clicked, plays his film “A Tribute to Discomfort” (worth watching!). His multi-level Stories section is full of amazing content. These pages each feature editable text, portfolio images and video. Be sure to poke around the rest of Cory’s site as well.
Having a superior website is extremely important to my business. I think of it as a massive billboard that everyone on the highway can see. And if it’s clean, visual and designed intelligently, people will stop to notice it, stay longer and come back.
Making sure a website is fresh, styled and updated is crucial in the photography business. For me, every assignment pushes me creatively and in many cases produces some of the most creative work I’ve done. Getting those new images on my site fast is key.
It’s important to me to change the design of my site every two years. It sends a message to clients, associates and peers that I am actively engaged in my work and constantly working on my business and my creativity. With liveBooks I can get a great custom designed website for a reasonable price with relatively fast turnaround. They make updates and redesigns very easy for me – which is why I have stayed with them since 2007.
The most important element of my online presence is authenticity. I want people to find my website and feel like they understand who I am professionally and personally. I want potential clients to get a feel for my work and be able to access every part of my brand – from social media to my blog to tumblr and Vimeo. The liveBooks team helps me do that.
Penny is an amazing storyteller. In her TEDx Talk she shares what she has learned about capturing moments and explains how food connects all of us. Take a moment to review her work and you might feel differently about your next meal.
Earlier this year he had the pleasure of photographing Dr. Dre, Eminem, and Jimmy Iovine for the cover of XXL. This image was then licensed to Beats by Dr. Dre. He also just released another XXL cover of this years 2014 Freshman Issue. And soon we’ll be able to see his second ad shot for The Chia Co. Whether it is advertorial, editorial or portrait photography Tom has been keeping very busy. And that is what we like to hear!
Right now she is working on multiple residential projects in Connecticut and New York. A colonial in Bronxville, an antique in Old Greenwich and another colonial in New Canaan. It has been fun for her to infuse the colonials with modern elements to make them fresh and inviting yet sophisticated for the young families living there.
While technology has changed since that first 35mm, Hank’s passion for finding beauty from behind the camera is still as strong as ever. Attending to every detail of the image process brings him more than just professional fulfillment—it’s the thrill of discovering that there is no subject that cannot be made attractive or engaging. This extends to his website as well. His website is beautifully designed and the interactive portfolio home page immediately engages the viewer in his work.
In addition to being elegant and easy-to-use, you can add any number of great features to your website. And the best part is they are implemented in a way so as not to take away from the work presented. Now that’s genius! The staff is responsive and works diligently to make changes. And I’m free from the headaches of having to alter the design and format of my site.
I’m very happy with my website. I am actually excited when I visit it.
I am frequently traveling in the Polar regions of the world and as such my time is extremely limited when it comes to updating websites. I need to focus on my photography and don’t want to have to spend time being a website creator. liveBooks provides me with a simple easy to use back end interface that allows me to quickly get my new work online and available. It allows me to spend more time with my camera and less time in front of the computer.
My business has grown substantially in the time I have been with liveBooks and I regard them as a core component of my business and a valued partner.
He lives in Melbourne, Victoria, Australia but his photography takes him all over the world. He has extensively traveled throughout Australia, Tasmania, New Zealand, North and South America, China, Europe, Iceland, Norway, Greenland, the Arctic and Antarctica. You can keep up with his adventures on his blog and view his beautiful images on his photography website. We love living vicariously through him!
A photographer’s online presence is crucial, and having a team of creative individuals who are deeply invested in the world of art and photography made all the difference in bringing my images to the world. I can’t thank them enough.
I have happily been working with liveBooks for the past four years. This is my second website with liveBooks and I recommend them to EVERYONE. Their design process is seamless and organized which makes you feel sane! Their designers are clear, concise, talented, and deliver the most beautiful design elements. My sites have been endlessly complimented and I always tell people, look no further… liveBooks is what you’ve been looking for!